Campaigning of any kind takes a lot of effort, particularly if it’s done online. It’s sometimes hard for people to imagine what the end result will be for a creative project, so until a sample of work is produced, it’s all about the way you market your project. At least, that’s what it’s been like for me.
The challenge with a campaign like mine is that any funds raised will go directly towards design and print costs, so unless I meet my target, supporters won’t actually get to see the finished product. Talk about a Catch-22!
No target = no funds = very delayed book.
So far, the most successful campaigning has been through word of mouth, and thanks to everyone who’s helped spread the word, the funding tally stands at $3,362.
Now, though, the serious work begins – sticking address labels onto lots of colourful post cards and mailing them to potential supporters!